ALSO Holding AG

ALSO Holding AG (SIX: ALSN), headquartered in Emmen, Switzerland, is Europe’s largest technology provider for the ICT industry. It is active in 31 European countries and serves a reseller ecosystem of more than 140,000 potential partners. As a Microsoft distributor and Cloud Solution Provider (CSP) Indirect Provider, ALSO supplies cloud, software, and services through its Cloud Marketplace. It supports resellers and MSPs with technical enablement, training, and go-to-market programs, including AI and developer tooling. ALSO is part of Droege Group.

ALSO is a Microsoft distributor and Cloud Solution Provider (CSP) Indirect Provider that makes GitHub available to resellers and software companies across Europe. Through the ALSO Cloud Marketplace, partners can source GitHub Enterprise, GitHub Copilot, DevOps, FinOps, Azure AI services, and Microsoft Foundry under one commercial framework, with the same ordering, billing, and support they already use for other Microsoft products.

For partners, this means they can add developer and AI tooling to their portfolio without managing separate vendor relationships. ALSO provides cost transparency, licensing guidance, and technical and commercial expertise to help partners and their customers choose the right plans and scale with them.

Enablement is the second part of the collaboration. ALSO runs technical trainings and an AI Academy that equips pre-sales, sales, and technical teams to position, deploy, and support Copilot and related AI services, and to build their own services on top. Resellers and MSPs can then offer GitHub as part of broader modernization, DevOps, and AI adoption projects, rather than just a license sale.

Together, GitHub brings the developer platform and Copilot, and ALSO brings reach into a reseller ecosystem of more than 140,000 potential partners, plus the commercial, technical, and training layer that helps those partners bring GitHub to customers of all sizes.